Video Script & Promotional Video

Flux Venture and the Star Painter

This project involved creating a promotional video script for Flux Venture and the Star Painter, a middle-grade fantasy novel. The objective was to introduce readers to the story’s themes of imagination, creativity, and courage through engaging visual storytelling. I developed a script that combined character dialogue, narrative structure, and promotional messaging while maintaining a clear focus on audience engagement. This project strengthened my skills in creative writing, video scripting, visual communication, and adapting a written story into a multimedia format.

Social Media Campaign

Flux Venture Social Media Promotion

For this project, I created platform-specific social media posts promoting Flux Venture and the Star Painter. The campaign included content tailored for Instagram and Facebook, requiring different messaging strategies for each audience. Instagram focused on visual engagement and concise storytelling, while Facebook emphasized narrative depth and audience discussion. This project demonstrated my ability to adapt content across platforms, apply audience analysis, and use social media as a strategic communication tool.

Press Release

Holaar Productions Announces Flux Venture and the Star Painter

This project required the creation of a professional press release announcing the upcoming publication of Flux Venture and the Star Painter. Following industry-standard press release formatting, I developed a newsworthy announcement that communicated key information about the project while supporting brand awareness for Holaar Productions. This assignment strengthened my public relations writing skills and reinforced the importance of clarity, organization, and audience-focused communication.

News Article

Proposed Data Center Sparks Debate in Box Elder County

This article examined the proposed Stratos Data Center project in Box Elder County and the debate surrounding its economic benefits and environmental concerns. I conducted interviews, researched supporting sources, and wrote the article using Associated Press style and the inverted pyramid structure. The project required balancing multiple viewpoints while presenting accurate and objective information. Through this assignment, I strengthened my interviewing, research, and news writing skills.

Feature Article

More Than Four Walls: Charlie Backus and the Meaning of Home

This feature article profiled Utah real estate agent Charlie Backus and explored his perspective that homes represent security, opportunity, and family memories. The article combined personal interviews, background research, and narrative storytelling to create a human-interest profile. The project emphasized relationship building, interviewing techniques, and feature writing. Following publication, Charlie Backus requested permission to use the article in his marketing efforts, providing real-world validation of the project’s effectiveness.
https://medium.com/@avgriggs/more-than-four-walls-charlie-backus-and-the-meaning-of-home-1758c44197e2

Newsletter #1

Park Bites Creator Update

This newsletter was designed for existing followers of Park Bites with Aaron. The content focused on project updates, upcoming food reviews, audience growth, songwriting projects, and writing progress. The goal was to strengthen audience relationships through transparency and behind-the-scenes content. This project demonstrated audience engagement strategies, newsletter organization, and direct communication with an established community.

Newsletter #2

The Dirty Soda Lab

For this newsletter, I adapted the Park Bites brand to an entirely different audience: people interested in live entertainment and interactive experiences. The newsletter introduced The Dirty Soda Lab, a proposed live-stream concept featuring audience participation, soda-creation challenges, guest appearances, and family-friendly entertainment. This project highlighted the importance of audience adaptation and demonstrated how the same brand can communicate effectively with different demographics through targeted messaging.